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Showing posts from April 1, 2019

Top Restaurants or Top Advertisers? Hospo’s dirty little not so secret

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Once again Metro has rolled out "Auckland's top restaurants" for 2019.
Every year this gets so much of a joke that I have finally decided to post my view on it and say ENOUGH.  
Metro editor Henry Oliver, along with food and dining director Simon Farrell-Green and 10 other judges, say they considered more than 100 restaurants in the Auckland region.
Oliver says that to earn a coveted spot, they looked for restaurants that excel not only in food, but also in service, drink quality, design and fit-out, and "how much [we] want to go back".
Seriously? Really?  I scream basic advertorial or what’s known as native advertising.
ad·ver·to·ri·al /ˌadvərˈtôrēəl/ noun a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.

na·tive ad·ver·tis·ing noun material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the a…